| |
Chamber Newsroom
The Real Value of Joining the Chamber of Commerce
Feb
4
Written by:
2/4/2009 2:28 PM
Central Louisiana Chamber of Commerce, February 4, 2009--A national study reveals that membership in a local chamber of commerce can significantly boost a business’ image among consumers, as well as among other businesses. The study, conducted by The Schapiro Group, an Atlanta-based market research firm, found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage. This study was commissioned by the American Chamber of Commerce Executives, IBM, Administaff, Small Business Network Inc, and Market Street Services.
Click here to view the Chamber Study
For example:
- When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it.
- Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
- Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.
The study also has good news for businesses that sell to other businesses.
- When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it
Supporting the previous findings, the study also reveals a positive perception for the local chamber itself.
- Regarding the chamber’s impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.
The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
|
View News Archives Index
Archive
Monthly
Go
|